Skincare

Spend a few minutes on Instagram and you'll find someone with a skincare shelf that could stock a small boutique, a twelve-step routine, and a very specific order in which everything has to be applied. It looks impressive. It also looks exhausting. And somewhere in the back of your mind you wonder: is that what I should be doing? It isn't. A lot of that content is entertainment, which is fine — but it's also advertising, whether that's explicit or not. The complexity serves t

Hydrated skin looks plumper and more alive. But moisturizer works on the surface, and wrinkles don't start there.