About Aaron

"Just choose to be happy."

My interest in behavior change started more than 30 years ago. I was waiting tables between performing gigs, and one day I was dramatically telling a regular customer about my latest saga. He just looked at me and said, "Just choose to be happy."

I wanted to run out of that restaurant screaming.

I wanted to change. I tried. And every time it didn't work, I decided the problem was me. For years, I carried the belief that something in me was broken.

In 2017, I began the certification process for a behavior change specialization. That's where I discovered the science of behavior change and the concept of readiness to change.

I learned that change happens in stages, and that choosing is only one part of one stage. Before you can choose, you need awareness. After you choose, you need a way to follow through when life gets messy.

That customer wasn't wrong. He was just skipping most of the process.

I spent years blaming myself before I understood the stages of change. I want to help people understand them sooner, and give themselves a break along the way.

The long way around

I've spent more than 20 years in wellness. I've been a professional actor and dancer, a Les Mills national trainer, and a Pilates teacher. I've built businesses, lost them, and rebuilt. I've started over after a hurricane and closed my last studio in 2025.

Every time, the science of change is what helped me find my way forward. I even explored skincare consulting, and it led me right back to what lights me up: helping people change on their own terms.

Born Radiant is a journey back to who I am.

What I believe

You aren't failing. You're somewhere in the cycle of change, and knowing where tells you what to work on next.

Change starts with what you love about yourself, not what you want to fix.

Everyone falls off. Lasting change comes from knowing how to get back on.

What I bring

My strengths are zest, curiosity, creativity, love of learning, and an eye for beauty and excellence. You'll feel all of them in our work together.